Useful α features

Useful α features are introduced below. These are especially appealing to beginners, because you can easily add your own touches to movies without relying on a computer or other editing equipment.

Creative Style/Creative Look

Vivid

Sunset

Even when taking pictures of the same subject, you can give the images a different look by controlling a combination of details such as color tone, saturation, brightness, contrast, and sharpness.
With Creative Style/Creative Look, you can easily set all of these parameters at once. Although you can also spend time perfecting your movies with editing software, Creative Style/Creative Look is a better choice for beginners because you can create your preferred look at the time of recording.

Several styles such as Vivid and Portrait are included. Just by selecting a theme, you can easily record movies as you envision them.
This is also convenient on vacation, for example—transfer movies to a smartphone, do some basic editing, and share them on social media right away.

Slow & Quick Motion

Often, slow-motion video is created on a computer or other editing equipment after recording at a frame rate of 60p or 120p, which takes a great deal of time and effort. With α cameras, slow- and quick-motion features are included, making it easy to record these kinds of movies using the camera alone. They're also easy to use— just set the mode dial to S&Q and choose a recording setting and frame rate.